Apple, Microsoft wield privacy as marketing tool
Apple hasn't changed its privacy policy in over a year -- but on Tuesday the company updated its website with a fresh explanation of what that policy means, product by product, service by service.
The update comes just a day after Microsoft chose to reexplain its privacy policy and how it relates to Windows 10.
The timing of the announcements is coincidental, but is also a sign that privacy is an important arena in which platform vendors must compete.
One theme was common to both companies' explanations: They want you to know that they emphatically do not read your email in order to target advertising.
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