Box debuts new app and services for businesses
The enterprise file storage and collaboration market is crowded with companies vying to provide the best place for businesses to store information and employees to work together. Box is looking to punch above its weight in a ring that includes Microsoft and Google, and showed a bulked-up set of new products and services at its BoxWorks conference in San Francisco on Tuesday.
Box needs more than just the 11% of paying customers that it has now, so appealing to enterprises is critical. The new products include an app for the iPhone, and new capabilities that could make the service more attractive to businesses in specific markets.
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