IDG Contributor Network: Moving the needle with the Oracle, an OpenWorld preview
I have a frustrating history with Oracle. I've been trying for many years to engage with the company, after all it has been, for decades, one of the most important technology vendors on the planet. Any industry commentator worth his salt needs to be over what they're doing. But my attempts to engage have always been stymied. Partly that's because I don't fall into the traditional buckets of analyst relations or press relations. I fall somewhere in-between the two and for a rigid organization like Oracle, that makes things complex.
The other complicating factor is that, despite my focus and coverage being global with a U.S. bias, I love in the Asia Pacific region. Oracle, like other traditional legacy companies, has a regionalized approach to how it deals with press and analysts and that doesn't really work for someone with a focus outside of their home region.
To read this article in full or to leave a comment, please click here