Update: Windows smartphone shipments nose-dive after strategic retreat
Windows phone shipments took a nose-dive in the third quarter, plummeting 35% from the same period in 2014, researcher Gartner said today.
By comparison, total global smartphone shipments climbed 15% in the third quarter.
Of the 353 million smartphones shipped in the September quarter worldwide, less than 6 million were powered by Microsoft's Windows, making Windows' share 1.7%, Gartner estimated, down from 3% in the same quarter of 2014.
Windows phones shipments tumbled in some of the historic strongholds for the OS, said Roberta Cozza, a Gartner analyst. "In both Latin America and in emerging markets, there were strong declines," Cozza said in a Wednesday interview. "Consumers are moving on to Android. I just don't think that the Lumia brand is strong anymore in the mid to lower end. Microsoft's message doesn't resonate with price conscious consumers."
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