IDG Contributor Network: Why most companies have the wrong approach to enterprise mobile apps
Many organizations are struggling to provide productivity enhancing mobile applications to their internal workforce. I’m not talking about consumer facing apps (like bank or airline apps) that have to be perfect and represent your “brand” to the outside world. Rather I am talking about productivity enhancing apps for sales force, services, delivery operations, manufacturing, etc. These are apps used by your workforce to make their jobs easier and/or provide better customer service. As more and more mobile devices like smartphones and tablets get deployed, these apps are becoming mission critical, and not just nice to have.
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