Mozilla scraps in-Firefox ads
Mozilla on Friday said it would chuck its plan to advertise within Firefox, explaining that the money-making strategy "isn't the right business for us at this time."
The turn-about suspends, if not ends, a two-year project to expand the open-source browser's revenue stream beyond the one it has relied on for years: contracts with search providers.
"We have ... made the decision to stop advertising in Firefox through the Tiles experiment in order to focus on content discovery," wrote Darren Herman, Mozilla's vice president of content services, in a post to a Mozilla blog Friday. Herman, a former advertising executive and venture capitalist, joined Mozilla in 2013 to kick-start the in-browser ad project.
To read this article in full or to leave a comment, please click here