IDG Contributor Network: How this dishonest Hannah Davis television ad is not doing 4K any favors
The timing for this controversy could not be any worse.
This week, the National Advertising Division of the Council of Better Business Bureaus jumped all over DirecTV for an ad they say is dishonest. It’s the one where supermodel Hannah Davis is walking on the beach with a horse and explains how 4K is so amazing.
DirectTV is the only satellite provider that offers the service, but the NAD received complaints from other providers like Charter Communications that the ad makes it seem like all of DirecTV content is in 4K instead of a limited selection of movies and shows.
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