Opera pulls trigger on baked-in ad blocker
Opera Software today released a production version of its flagship desktop browser with an integrated ad blocker, along with a similarly armed version of its Opera Mini for Android.
In March, Opera revealed plans to bake an ad-blocker into its browsers when it shipped a developer preview of the desktop Opera that included the technology. Rival browser makers, including Apple, Google, Microsoft and Mozilla, do not scrub pages of their ads themselves, but instead have taken a path of least resistance by supporting third-party ad-blocking extensions.
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