IDG Contributor Network: Is Mashable’s focus on video and sponsored content just a trend?
Mashable Founder and CEO Pete Cashmore recently announced a round of funding meant to “put Mashable on more platforms, including television,” along with the news of a downsized editorial staff and an increased focus on producing branded content. At a follow-up all-hands meeting, he spoke of the changing media landscape in addition to how he’ll ensure Mashable stays ahead of the curve.
In his LinkedIn Pulse post, which houses a message sent to the Mashable team assumably prior to publishing the post, Cashmore states:
"The newest platforms in our lineup include over-the-top video networks and television. To realize the massive opportunity that these platforms represent and to keep our voice consistent across every platform, it’s clear that all our video producers should live on the same team. As part of Mashable Studios, our writers, animators and video producers will now have the opportunity to work on our most important video projects — from digital shows to television to branded series. "
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