Smartwatches are big, pricey -- and ugly
Consumers in a recent survey said today's smartwatches are too expensive, too big and even "ugly."
That's not good news for the Apple Watch Series 2, which went on sale Friday starting at $369.
Negative findings in the online poll of 1,506 North Americans equally apply to Apple, Samsung, LG, Motorola and others in the smartwatch market. Nearly half -- 49% -- said they haven't bought a smartwatch because they are "waiting for the prices of existing smartwatches to come down."
Most want a price of less than $200, according to First Insight, which conducted the survey released today. First Insight calls itself a predictive analytics firm that uses survey results, and then applies its own algorithms for further insights. Its findings are purchased by retailers, manufacturers and others.
To read this article in full or to leave a comment, please click here