IDG Contributor Network: Would you like fries with your training manual? Inkling's aim to reinvent content validated
Inkling was founded seven or so years ago with the aim of disrupting the printed textbook market. They were all about helping publishers such as McGraw-Hill and Pearson move their paper-based textbooks to something digital. Over a period of time, Inkling’s experience within these publishing companies, and development of tools to help with the digitization process, saw them develop a platform that had applicability far beyond just the textbook industry.
Fast forward to 2013 when Inkling was ready to productize its content publishing platform, a platform that has a lofty aim indeed -- to disrupt the traditional file-based approach towards content. As the company sees it, Word and PDF files came into existence in a desktop world but haven’t really adapted to a mobile world. Sure you can view files served from the cloud, but it is primarily a static model and no one that maximizes the opportunities that mobile, dynamic content and real-time delivery offer.
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