Microsoft seeks Indian customers with exclusive Skype Lite app
There’s a growing population of Skype users in India, and Microsoft wants to capitalize on that with the launch of Skype Lite, a new app that’s designed to be more useful in that market.
The app allows users to send and receive Skype messages, plus make video and audio calls to users of both the Lite version and the full version of Microsoft’s app. Skype Lite is supposed to be optimized for delivering a good experience over rough network conditions, which is key for India where high-speed cellular data is harder to come by.
Building a special app for India makes sense, as the country hosts a large and still growing smartphone market. Skype faces a crowded competitive landscape in the messaging market, which also includes Kik, WhatsApp, Line, WeChat, Telegram and a host of other competitors.
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