Your Core Merchandise Situation
So I’ve written a lot about how you want to have exclusive items at your merch stand in order to generate buzz. By the same token we’ve talked about how you want to have a wide variety of options for your superfans to really be able to capitalize. I think though that with many of my merch articles I didn’t really address beginner bands. Groups who haven’t quite figured out what they want yet and who aren’t trying to plunk down a thousand dollars on merchandise quite yet. So I ...