Unraveling the Power of Contextual Advertising: How Content Relevance Drives Engagement
Marketing strategies are typically founded on extensive data and intricate calculations involving numerous variables, where each detail holds significance. That’s why every ad impression, user interaction with an ad, click, and click-through carries paramount importance to marketers. However, the competition for these metrics has intensified over the years, with methods of achieving goals becoming increasingly skillful and complex. In today’s digital era, does a long-standing tool like contextual targeting remain beneficial?
Well, in 2023, global spending on contextual advertising soared to $227.38 billion. Forecasts indicate that this figure will exceed $562.1 billion by 2030, highlighting ...