what’s next for Apple Arcade?
'An incredibly popular IP'... customers at a Hello Kitty-themed restaurant, potentially playing the 2023 iOS hit Hello Kitty Island Adventure. Photo: VCG/Getty Images
When Apple launched its Arcade gaming subscription service in September 2019, it attracted a ton of attention - as with everything the company does. By offering 100 premium (that is, ad-infected) mobile games for a monthly subscription fee of £4.99/$4.99 (now £6.99), and the promise of more titles to come , it was an attempt to bring the Netflix business model to gaming.
It offered an alternative in a mobile gaming market where free-to-play and ad-supported games ...