Are links no longer important to Google?
Roger Montti published an article on SearchEngineJournal.com that discussed whether links were still important to Google when it came to search engine ranking.
Apparently Google’s Gary Illyse was at a search conference in Bulgaria and stated, “We need very few links to rank pages… Over the years we’ve made links less important.”
He also tweeted out confirmation that he did indeed say that, although he mentions he should not have said that. You can read the thread on Twitter/X. Interestingly one commenter ...