Google Ads Pausing Low Activity Keywords Starting June 2024
Google Ads is sending emails to advertisers about the pausing low activity keywords. Low activity keywords are not beneficial for the advertisers. Yet, advertiser has the option to unpause keywords. It is an automatic system that start working in June 2024.
Google Ads Pausing Inactive Keywords:
According to Google Ads, low activity keywords are the keywords that have not generated any impression in the last 13 months.
Pausing inactive keywords in Google ads will help advertisers effectively manage their ad budget. It is also an easy way to get rid of non-performing keywords.
Google Sending Emails to Advertisers:
Google ...