Google’s AI search overhaul raises ‘more questions than answers’ for its dominant advertising business
By the end of the year, more than a billion people around the world will experience a different Google search.
New generative AI features will give users more complete and direct answers and provide a conversation overview powered by AI technology.
The transition marks an overhaul of Google's core search product. And since many people experience the Internet through Google, these changes amount to an overhaul of the way millions use the Internet and the billions of dollars companies make from it.
Google's transition to an AI-powered answer engine is a bulwark against an emerging AI threat.
It's also a ...