Spotify's deal with Joe Rogan is reportedly worth at least $200 million
As soon as Spotify struck a deal with Joe Rogan in 2020 to become the exclusive distributor of his podcast, The Joe Rogan Experience, it was evident that the company was paying him a pretty penny. Initial reports pegged the value of the deal at around $100 million. However, in the wake of a firestorm over claims that Rogan was enabling the spread of COVID-19 vaccine misinformation, a new report suggests Spotify is paying much more than that.
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