Top 5 ads of the week: Nike’s marathon man, Ad Council’s Honest Yearbook
A heartwarming lottery ad, a stirring political spot, and a breast pump ad you can dance to.
According to the Ad Council, studies show that meanness among teens is actually on the rise. Over two-thirds of teens say they have been bullied, but only 20% think they may have actually bullied someone. These are kids who have been hearing anti-bullying messages their entire school lives, and the Ad Council wanted to try and flip the script a bit. Instead of focusing on the negative impact of bullying, it created a campaign around the consequences of kindness. Onward!