Beats by Dre’s youngest-ever brand ambassador is a quarterback at an HBCU
Top football prospect Shedeur Sanders, son of legendary NFL player Deion Sanders, turned heads when he chose a HBCU. Now he’s Beats’ youngest-ever brand ambassador.
In November 2020, Shedeur Sanders sidestepped traditional college football powerhouses to became the highest-ranked high school football prospect ever to commit to HBCU Jackson State University, where his NFL legend father Deion Sanders is now head coach. That same month, Beats by Dre launched a provocative commercial starring Naomi Osaka and Bubba Wallace that directly addressed the gulf between America’s love of Black culture and the systemic racism still inflicted on its Black citizens. These were key moments in a broader shift toward greater empowerment of Black athletes.