40% of UK healthcare workers have PTSD from the COVID crisis. A new ad makes it easy to say thanks
UK charity Frontline19 aims to raise awareness and support for frontline workers struggling with mental health.
When the pandemic hit in early 2020, its toll on healthcare workers was almost immediate. So was the public appreciation, with the daily banging of pots and pans in cities worldwide and ads from brands like Google, Dove, Adidas that honored these workers’ sacrifices amidst a global emergency. In the last 18 months, however, this emergency has become the daily norm, creating a mental health crisis among healthcare workers. And with each new variant and surge, that trauma gets worse. It’s even been called a parallel pandemic.