Patagonia's Business Manifesto Still Ahead Of Its Time 10 Years Later
Patagonia CEO Rose Marcario talks about Yvon Chouinard's Let My People Go Surfing, and how it continues to shape the brand's future.
Patagonia CEO Rose Marcario talks about Yvon Chouinard's Let My People Go Surfing, and how it continues to shape the brand's future.
Sustainable business practices, corporate transparency, authentic brand marketing, family-friendly and flexible employee policies—flip through the business pages of any paper or magazine, or conference panel discussions, and you'll find these are all de rigueur right now among progressive brands and companies looking for ways to connect with and retain both consumers and employees. They're also all things Patagonia founder Yvon Chouinard wrote extensively about more than a decade ago in his 2006 business memoir, Let My People Go Surfing.