How West Elm Is Bringing Transparency To The $34 Billion Global Artisan Industry
By working with Nest, a nonprofit that focuses on rights of artisans around the world, the company is pushing for better standards in the industry's supply chain.
By working with Nest, a nonprofit that focuses on rights of artisans around the world, the company is pushing for better standards in the industry's supply chain.
The less that consumers want to buy factory-made clones of the products their friends own, the more that mass retailers turn to global artisans. Walk into West Elm, and you'll see hand-carved mirrors from Peru, recycled 3D art from Haiti, and hand-beaded pillows from India. The shift to more artisan-made goods helped the brand grow.