12 years later, Twitter is still trying to explain itself

Twitter, more than any other social media company, faces a unique challenge even after more than decade of existence: It still doesn't know how to explain what it is to new users. That's partly because of marketing missteps and partly because the best way to figure out Twitter has always been to just use it. 

But 12 years since launching, the company is finally hitting its stride. It recently shifted its marketing strategy, and user growth is on the rise once again. Oh yeah, it's also profitable for the first time ever. 

But now that the company has refocused its marketing around breaking news and events, it also needs to refocus elements of the actual app and service. Which is why, today, the company unveiled a series of changes meant to make it easier to follow breaking news and other events that unfold over Twitter.  Read more...

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