The Weapons run has become a meme in the night

In what must be one of the most simultaneously effective plot devices and marketing opportunities we've seen this year, everyone's started running into the night with their arms out à la Zach Cregger's horror hit Weapons.

Mirroring the bizarre behaviour of the missing children at the heart of the film — "At 2:17 in the morning, every kid woke up, got out of bed, walked downstairs and into the dark, and they never came back..." — folks have started gallivanting through town to their everyday appointments with those creepy aeroplane arms.

Drag royalty Trixie Mattel charged down a Hollywood street with arms out wide, captioning a post, "heading to the gig last night," soundtracked to the Weapons trailer. The iconic Lydia B Kollins did the same through various parking locations and plazas. Content creator dangerbean heeded the call of "my buddy cracking a beer somewhere" by raising those arms and dashing across town.

Elsewhere, Tiktokkers are charging with Weapons arms on treadmills at the gym, running into the night with their friends, and rushing through malls with those dreaded plane arms out.

On X and Bluesky, people are either using film stills as a general get me outta here meme moment or generally freaking out over the creepiness of the action in the film.

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The unsettling running behaviour is integral to Cregger's film for reasons we won't spoil, but if you have seen the film and want to dig into what exactly happened, read Mashable's ending explainer. In the meantime, if you see people running down the street with those aeroplane arms, just know they have good taste in movies.