Bing gains search share after Windows 10 gives it a hand
Search queries on Bing in the U.S. last month increased by the largest margin since Windows 10's launch, hinting that Microsoft's strategy to embed the search engine in the OS may be working.
Bing's query volume climbed 2.6% to 3.8 billion in October, according to measurement vendor comScore, easily trumping the 1.6% increase of September. Meanwhile, Bing's share of the U.S. desktop search market grew to 20.8% last month, a one-tenth of a percentage point gain, up four-tenths of a point since July.
Google remained the U.S. search leader by a wide margin, with a share of 63.9% -- the same as in September -- while Yahoo and AOL posted lower search shares in October than the month before.
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