Microsoft is letting its Windows Phone market share slip away
Windows Phone has always struggled in the U.S., but last year it was at least making progress. Almost all of that is being frittered away as the company stalls with the release of Windows 10 Mobile and new hardware, giving Android and iPhone even bigger leads.
According to Kantar WorldPanel's latest numbers, Windows Phone market share in the U.S. for December 2015 was down to a paltry 1.6%. In September, Windows Phone share stood at 3.9%. In February 2015 it was at 4.8%, only a little off its high of 5.6% in 2013.
So, why the huge drop from September to December? Kantar didn't get into it, but it's likely safe to say that it had to do with the holiday season, when people are likely to upgrade. But while Windows 10 for PCs is everywhere, Windows 10 Mobile is not. Windows Phone users looking to upgrade had little other choice than to switch platforms. Even worse, Windows 10 Mobile has no release date and its chief proponent, Joe Belfiore, just took a one-year sabbatical.
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