IDG Contributor Network: Get ready for iGen, the Millennials' replacement
A new generation of youngsters are about to enter the workplace, and they're significantly more tech-savvy than the previous bunch that we know of as the Millennials, says a study.
So much so that iGen, or Gen Z, as the new breed are called, actually equate happiness and self-esteem with access to social media, the researcher says.
Banking
Among the needs of this new generation is sensitivity from marketers to privacy.
iGen is well aware of online privacy issues and is concerned about banking and online dating security, thinks the Center for Generational Kinetics, which produced the survey.
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