Un-Apple: The Samsung Galaxy S7 announcement in one word
Parodying Tim Cook’s virally shared quote:
“Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it.”
Samsung mobile chief D.J. Koh launched the Galaxy S7 announcement yesterday at the Mobile World Congress in Barcelona saying: “We will never assume we know everything or presume to tell our customers what they should want. I believe we have something better than all knowing.”
Samsung’s flagship Galaxy smartphone sales cycle restarted yesterday with the announcement of the Galaxy S7 at the Mobile World Congress in Barcelona. Last year’s Galaxy S6 becomes Samsung’s mid-priced phone and the one from two years ago becomes an entry-level phone sold in developing markets and with a prepaid plan. Big premium sales revenue must be kick started with this announcement to carry Samsung through Apple’s iPhone 7 announcement in September until it returns to Barcelona to announce the Galaxy S8 at Mobile World Congress 2017, starting the cycle all over again.
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