IDG Contributor Network: Pure Storage wants to continue stellar growth by broadening product line
When Pure Storage filed its S-1 documentation last year, pundits were roundly surprised at the revenue growth that the company had seen. Over the years 2013, 2014 and 2015, the company grew from $6 million to $43 million to $174 million. That growth continued post IPO with the company reporting in its first post-public earnings call that revenue had nearly tripled. Of course as is the norm with these high-growth companies, the losses were also piling up, but in a race for scale that is the model most companies are chasing.
Beyond investing huge amounts of cash in sales and marketing and selling the existing products to more and more people, Pure is obviously intent on making its offering applicable to an entire new subset of prospective customers and, to this end, is rolling out some new product offerings.
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