SXSW vs. GDC in epic battle for relevancy
In a quirk of scheduling, South By Southwest, in Austin, Texas, and the Game Developers’ Conference, in San Francisco, went head to head last week. SXSW got most of the mainstream attention, but I’d argue that the GDC is where the real work of building the future of technology is being done.
Disclosure: While I have attended both events in previous years, I was unable to make it to either this time. I have no dog in this hunt.
When it comes to mainstream appeal and star power, of course, there’s no comparison. South By, as it’s often called, includes music and film components that pull in legions of huge stars—this year including the sitting President of the United States, and his wife—in separate addresses. Not to mention everyone from Pat Benatar to Jake Gyllenhall.
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