Thanks, Obama: TV will never be the same, and consumers will love it
It’s fitting that President Obama launched a new initiative to open up TV set-top boxes to competition 20 years after the Telecommunications Act of 1996 because consumers are in for as radical a makeover of television today as they experienced with the transformation of telephone communications back then. This isn’t Kansas anymore!
In the next few years, consumers’ expectations for TV will be radically different, and in a decade, today’s TV will look as antiquated as cordless phones and answering machines look today.
Opening up the set-top box means much more than market competition to lower the price and break the stranglehold that cable companies have over equipment leases that tie consumers to their TV. It means set-top boxes can include other features, such as Google Cast (renamed from Chromecast) AppleTV, Amazon Prime or Roku.
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