IDG Contributor Network: Opening up networks to choice, at last
Creating choice is one of the fundamental drivers of innovation. Choice sparks debate, fosters competition and drives innovation. There’s always someone else in the market looking to offer us a choice from what is already here, and the decision people typically make is to go with the choice that makes life easier.
For example, consider the choices people make when it comes to their mobile device. In the beginning, the majority of us in business had only one choice to access work email and applications—Blackberry. Today, with devices like iPhones and Androids that utilize open APIs, we have more choices than ever. Furthermore, each person’s mobile device can be unique and personalized to their liking.
To read this article in full or to leave a comment, please click here