What small business look for when considering SaaS
More and more, small and midsized businesses (SMBs) are turning to cloud-based software to help run their business. Yet many are hesitant to make the move, worrying about safety and cost. So what can Software-as-a-Service (SaaS) providers do to woo SMBs and allay their concerns? Here are eight suggestions on how to make your cloud offering attractive to a smaller business.
1. Make sure your software is easy to use – and easy to understand. “Business owners and their employees expect [cloud-based] business apps and services to be as easy to use as their personal consumer apps,” says Ken Oestreich, director, product marketing, Cloud Services, Citrix. “Cloud services and apps need to be intuitive, so people can begin using them without training. The easier your apps and services are to use, the more people will use them, and since service revenues are based on usage, you want customers to use those services frequently and for extended periods of time.”
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