IDG Contributor Network: The big picture of digital transformation (an introduction)
One of the very first questions I typically ask executives who are newly committed to start “digitally transforming” their business is to actually define “digital transformation.” While definitions vary, what really strikes me is that almost always, they tend to have a gross underappreciation of what this transformation entails.
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Executives typically align around one or possibly two of the following, but they fail to grasp that it takes all of them eventually changing (albeit these can be managed in phases or as multiple tracks of work):
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