Kime Raises €2M to Turn AI Search into a Measurable Marketing Frontier
Kime, a Copenhagen-based AI SaaS startup, recently announced they secured a € 2 million pre-seed round led by PSV Tech, with participation from Nordic Makers and a group of angel investors from Copenhagen and Stockholm. The funding will fuel the development of Kime’s “AI Visibility & Optimization” platform, which helps brands understand and improve their presence in AI-powered search – a rapidly emerging “front door to the internet.”
For years, businesses have optimized for Google’s blue links. But as more users turn to AI assistants like ChatGPT, Gemini, and Perplexity for recommendations, a new discipline is emerging: Generative Engine Optimization (GEO). Unlike traditional SEO, GEO isn’t about ranking on a search results page – it’s about securing a spot inside the AI’s answer itself.
“Marketers have spent decades optimising for blue links on a search results page. Now every CMO conversation starts with the same question: ‘How do we look in ChatGPT?’ People ask an AI assistant and get a short list of recommended options. If your brand isn’t in that answer, you’re effectively invisible, even if you did everything ‘right’ in SEO. Kime exists to make that visibility gap measurable and give teams a way to act on it.”
says Vasilij Brandt, founder and CEO of Kime
Kime’s platform tracks how brands are represented across major AI assistants—which brands are mentioned, in what order, with what sentiment, and based on which sources. If a brand isn’t included in an AI’s response, it risks becoming invisible to potential customers, even if it ranks well on Google.
Since its launch, Kime has seen strong demand, reporting they have been conducting over 60 demos in November already. The platform is used by brands like Flatpay, Saxo.com, Superb, THEMAGIC5, Orderbird, and Chamberlain Coffee, as well as 100+ additional brands through agency partnerships.
Before founding Kime, Vasilij spent his entire career on the “other side of the table”, as a marketer, growth lead and operator building and scaling brands across various categories.
“I’ve sat in the CMO chair for years waiting for the next real paradigm shift in how we reach customers, We’ve had search, we’ve had social, but AI search is different. It’s not just another channel – it changes where decisions are made. Once I realised how fast that shift was coming, it was very hard not to do this.”
Brandt says.
Recently, Kime also formalized a strategic partnership with Bonzer, one of the leading specialised SEO agencies in the Nordics. Bonzer is using Kime’s technology to add AI search analytics on top of its existing SEO services and offer clients a combined view of their visibility in both traditional search and AI answers.
“We already see our clients treating AI search as seriously as classic Google search. SEO is evolving into a multi-interface discipline – spanning both traditional search and AI platforms – and that’s where we see the real opportunity. With Kime, we get the data layer: whether clients are being mentioned, how they’re framed, and where the gaps are. From there, we apply our frameworks and expertise to actually move the needle. We’re already rolling this out across the Nordics.”
says Ulrich Svarrer, CEO at Bonzer.
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