Spiideo Hits €100+ Million Valuation in New Funding Round as Global Sports Tech Expansion Accelerates
Rapidus reports that Spiideo, the Malmö-based sports video and analytics company, has reached a €105 million (SEK 1.2 billion) valuation in its latest funding round, according to newly registered documents with the Swedish Companies Registration Office (Bolagsverket).
The fresh capital injection, amounting to a small round of €2 million (SEK 23 million), is described as a strategic move to strengthen financial flexibility and allow key investors to increase their stakes, a modest sum compared to the company’s €20 million (SEK 230 million) funding round the company did two years ago.
Founded as a training analysis tool, Spiideo has evolved into a comprehensive video and data platform for sports venues, individual clubs, and entire leagues, with football and ice hockey as its largest markets.
Today, the company’s AI-powered camera systems and analytics software, including VAR (Video Assistant Referee) support, are deployed in 10,000 arenas across 20 different sports worldwide.
Spiideo’s rapid growth reflects its shift from selling to individual teams to partnering with entire leagues, a strategy that has fueled its expansion. The company has seen its revenue soar from €4.4 million (SEK 50 million) to an estimated €22 million (SEK 250 million) in 2025. Its largest market, the U.S., now accounts for as much revenue as the rest of the world combined, marking a significant shift from its early focus on European clients.
Read more at Rapidus here.
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