Sam’s Club Announces Holiday Shopping Plans

Sam’s Club on Friday (Oct. 8) announced it will offer double the savings events compared to last year as well as roll out a direct-to-home wine program and additional member experiences to bring the joy of the holiday season to more shoppers than ever.

“Our members pay to shop with us, and they deserve a special experience,” Sam’s Club Chief Merchant Megan Crozier said in the company announcement. “Sam’s Club will ‘Bring the Merry’ with more this holiday season — more quality items in the club and online, more value, more ways to shop and more special experiences to delight our members all season long.”

Sam’s Club members recently said in a brand survey they’ll be shopping for the holidays earlier this year than in the past. About 20 percent of the people surveyed said they’ve already started their holiday shopping, so Sam’s is debuting its shopping events earlier in the year to give members a boost.

Sam’s this year is debuting events with curated collections, such as Holiday Home Prep and Appreciation Gifts across five weekends in October, November and December. The club also is publishing its first holiday preview catalog that will arrive in mailboxes and on SamsClub.com in early October.

In five locations, Sam’s Club will host Merry-ville in parking lots, allowing members the chance to use an ice-skating rink with special performances and more.

Sam’s Club will also launch Scan & Go sweepstakes where members can enter to win a $50,000 trip, a $30,000 home theater makeover or a lifetime membership with a $20,000 Sam’s Club shopping spree.

“Our membership has reached record levels, and our members are telling us it’s ‘game on’ this Christmas, maybe like never before,” Sam’s Club Chief Member Officer Tony Rogers said in the company announcement.

“Around here we say our members ‘expect something special,’ from us, and we will deliver with more events, an earlier start, more marketing support than ever, incredible items, and technology like Scan & Go that lets you skip the line and beat the crowds,” he said.

Related: Sam’s Club's Scan & Ship Tech Pairs In-Store Shopping Benefits With 'Bring It To Me' Ease

In July, Sam’s Club announced plans to pilot a new Scan & Go feature called Scan & Ship that allows shoppers to scan items in-store for automatic direct-to-home shipping via a newly integrated tool within its smartphone app.