Cost of Acquiring Customers, Small Shops Making Big Marks, Money Isn’t Everything for Job Seekers
Small shops are improving their physical store experiences as shoppers return. Plus, higher wages aren’t the most important reason for people to seek new employment, and it’s a lot more expensive to acquire new customers than it used to be.
Data:
60%: Share of Homebase clients that closed their businesses at the beginning of the COVID-19 pandemic.
61.6%: The U.S. labor participation rate in September 2021, down from 63.4% in January 2020.
36: Number of Target stores with Apple shop-in-shop experiences.
59%: Share of customers who prefer to pay for and receive products in stores.
10X: One tea seller’s cost increase for acquiring a new customer through Facebook and Instagram ads.