OpenAI Targets Enterprise Market With New AI Agent Platform

The new platform, Frontier, helps enterprises build, deploy and manage AI agents, the company said in a Thursday (Feb. 5) press release.

Frontier provides these “AI coworkers” with shared context, onboarding, hands-on learning, and clear permissions and boundaries, according to the release.

It does this by connecting siloed data warehouses, customer relationship management (CRM) systems, ticketing tools and internal applications; enabling the agents to work with files, run code and use tools; evaluating and optimizing the agents’ performance; and providing explicit permissions and guardrails, per the release.

“Frontier works with the systems teams already have, without forcing them to replatform,” OpenAI said in the release. “You can bring your existing data and AI together where it lives — as well as integrate the applications you already use — using open standards. That means no new formats and no abandoning agents or applications you’ve already deployed.”

The human engineers, OpenAI Forward Deployed Engineers (FDEs), work alongside enterprises’ teams to develop best practices for building and running agents in production, according to the release.

The FDEs share what OpenAI has learned over years of working with enterprises on AI deployments and provide a direct connection to OpenAI Research, which can help evolve the AI models themselves, per the release.

OpenAI is also working with Frontier Partners, which are AI-native builders that will work with OpenAI to learn what customers need, design solutions and support deployment, according to the release.

One of the early adopters of Frontier, State Farm, has found that the program delivers better tools to serve its customers.

“By pairing OpenAI’s Frontier platform and deployment expertise with our people, we’re accelerating our AI capabilities and finding new ways to help millions plan ahead, protect what matters most, and recover faster when the unexpected happens,” Joe Park, executive vice president and chief digital information officer at State Farm, said in the release.

It was reported in January that OpenAI is looking to increase its market share among enterprise clients. OpenAI Chief Financial Officer Sarah Friar told CNBC that she expects the share of the company’s business that is made up of enterprise customers to increase from the current 40% to 50% by the end of the year.

OpenAI released a report in December that said Custom GPT and Project usage rose 19-fold in 2025, with these tools processing roughly 20% of all Enterprise messages as firms codify institutional knowledge into persistent assistants.