Wagoneer returns as premium extension of Jeep brand
An all-new Grand Wagoneer Concept — introduced in Detroit — marks the rebirth of a classic and premium American icon.
The Grand Wagoneer Concept’s debut positions the storied Wagoneer name as a premium extension of the Jeep brand.
“Our new Grand Wagoneer Concept marks the first step in the rebirth of Wagoneer — a true and rare premium American icon,” said Christian Meunier, global president of the Jeep brand — FCA. “With the electrification of each Jeep nameplate coming in the next few years, and the reintroduction of Wagoneer, we are quickly expanding into new segments and more premium space.
“Wagoneer is unquestionably rooted in the legendary Jeep brand and its unmatched heritage of leading capability, authenticity and freedom, and its return allows us to expand to a much more premium arena with new levels of design detail, and advanced safety and technology features,” Meunier added.
The Grand Wagoneer Concept boasts a wide array of leading-edge premium technology — including an electrified powertrain, sophisticated 4x4 off-road systems, and a first-ever passenger screen in an SUV that is part of and a selection of upscale, premium interior features.
Born in America in 1962 for the 1963 model year, Wagoneer was the first four-wheel-drive vehicle mated to an automatic transmission, pioneering the first modern SUV. The 1984 Grand Wagoneer marked the beginning of the premium SUV, giving buyers an unheard-of combination of standard features, such as leather upholstery, air conditioning, AM/FM/CB stereo radios and added sound insulation, with a dramatic increase in horsepower and torque.
With this new Concept, the Grand Wagoneer nameplate features — for the first time ever — a spacious third row.
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