Israeli Major Avichay Adraee Goes Head to Head with Hezbollah, on Facebook, in Arabic
Last summer, members of Hezbollah developed the habit of tweeting greetings from their posts in Syria to loved ones back in Lebanon. One combatant, his face unseen in the photo, thought it funny to address Israeli army spokesman Maj. Avichay Adraee directly by holding up a cardboard sign: “We are practicing on the Nusra Front in preparation to occupy the Galilee.”
“I thought: ‘This is nice. Should I let it be, or try something we’ve never done before: Engage the enemy himself?’ ” recalled Adraee, Israel’s iconic spokesman to Arabic-language media.