Food Fight! Israel Puts the Squeeze on Heinz Ketchup

Following a ruling by the Israeli Health Ministry, the American food processing company Heinz will no longer be able to use the word “ketchup” on its iconic red tomato ketchup bottles. According to Newsweek, the ruling was based on the fact that the Heinz brand of ketchup does not contain sufficient amounts of “tomato solids” for it to be classified as ketchup, so it will now be termed simply as “tomato seasoning.” However, the ruling will only affect the labels printed in Hebrew, not English.

Newsweek reported Heinz’s Israeli ketchup competitor Osem, which owns a reported 66% market share of Israeli ketchup, has been plotting since the start of year to get the ruling put in place:

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