The End of GeltFiend, a Purveyor of High-Quality, Savvy Hanukkah Sweaters and Gear
Alas, the day after Hanukkah I received an email with the subject line: “Goodbye from GeltFiend.” It announced the demise of my favorite Hanukkah sweater company, which started a scant four years ago.
This made me melancholy, but also thoughtful, in the longstanding tradition of our people. Four years ago, Hanukkah sweaters were not a thing. Then Geltfiend exploded onto the scene with a hugely successful Kickstarter campaign and a genius photo essay, called “Santa’s First Hanukkah.” The sweaters were witty and high-design, parodies of Christmas sweaters that actually had a retro-chic, Jewishly-clueful style of their own.