Instagram of the Week: 'Hot Dudes and Hummus' in Israel
A group of university students in Israel got together to create an apolitical branding campaign and came up with the Hot Dudes and Hummus Instagram account. The goal? To engage non-Jewish and non-Israeli audiences with humorous and attractive content to create a positive association with Israel.
Orly Geduld, Betty Ilovici, Ayala Lesser and Israel Zari began this account as part of a school project at IDC Herzliya. In just over one month they amassed more than 1,800 followers, with an international audience (because hot-dude-and-hummus-lovers don’t discriminate across borders).
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