Netflix is testing a payment feature to bypass Apple’s App Store fees
Netflix is testing an experimental feature that bypasses Apple’s App Store for sign-up fees. Some users are seeing that the iOS app won’t display a sign-up page to open a new account. Instead, Netflix will direct these users to pay via mobile webpage, eschewing Apple’s percentage cut of subscription fees, as spotted by TechCrunch.
Netflix and other apps currently pay Apple 30 percent of a user’s first subscription and 15 percent for renewals. The test began in June in ten countries and has expanded to 33 this month, but it will ultimately end by September 30th, a customer service representative told TC. The US apparently isn’t affected and neither is the UK, but users in countries like Canada, Australia, Mexico, and Japan are getting...