Ivanka Trump wants you to buy her convention speech dress

Donald Trump might have been the star of the Republican National Convention this week, but the lady Trumps were the ones making sales. Melania Trump's convention speech dress — a wedding dress she allegedly ordered from Net-a-porter without the help of a stylist — sold out within an hour of her leaving the stage.

Now Ivanka Trump is apparently hoping her clothing line's "sophisticated sheath dress" will do the same:

Shop Ivanka's look from her #RNC speech: https://t.co/ma42A92DYa #RNCinCLE pic.twitter.com/DwHvSOu8Ue

— Ivanka Trump (@IvankaTrump) July 22, 2016

Some are calling shenanigans, though:

AHAHAHAHAHAHAHA

SHE GAVE THE BEST SPEECH OF THE CONVENTION AND IT WAS JUST AN AD FOR HER CLOTHING LINE https://t.co/jYT0HSECNX

— Jesse Berney (@jesseberney) July 22, 2016

Shameless self-promotion, or a smart business move? Either way, it's less of a splurge than Melania's $2,190 dress, coming in at a relatively attainable $138. If it catches your eye, you can pick one up at Macy's.