Banijay, RedBird IMI’s All3Media to Merge TV Production Businesses
Banijay and RedBird IMI’s All3Media have reached a deal to merge their production businesses, with each set to own a 50% stake in the combined entity.
The deal, which is expected to close by the fall pending regulatory approval, will form one of the world’s biggest independent production groups, bringing TV series such as “Big Brother,” “Survivor,” “Peaky Blinders,” “The Traitors” “Gogglebox” and “The Assassin” and films like “House of Guinness,” and “Hamnet” under one roof.
The deal will strengthen the companies’ positioning with global streaming platforms, while also expanding All3Media’s presence across key English-speaking geographies, including a stronger footprint in the UK and the US. It will also help monetize IP and create new revenue streams through digital and live adaptations.
Together, the combined entity will have a catalogue of more than 260,000 hours of multi-genre content, including roughly 45 formats produced in more than three territories in 2025. It will also encompass more than 170 creative labels across 25 countries, operating in all major English-language geographies and distributing content in nearly 250 territories worldwide.
Upon closing, Banijay Entertainment CEO Marco Bassetti will serve as CEO of the combined company, while All3Media CEO Jane Tutron will become deputy CEO. RedBird IMI CEO Jeff Zucker will become the new entity’s chairman of the board.
The combined entity will be named Banijay and its earnings will be consolidated under Banijay Group. RedBird IMI will roll its entire stake in All3Media into the new combined entity, implying €796 million in cash for Banijay Group, including a payment of €625 million and a €171 million pre-closing dividend.
The combined entity would have generated revenues exceeding €4.4 billion and adjusted EBITDA of €690 million in 2024, bringing Banijay Group’s total 2024 revenues to €7.4 billion and adjusted EBITDA to €1.5 billion. It is expected to deliver approximately €50 million in cost savings of within 12 months post-closing, with Banijay Group’s post-transaction leverage at roughly 3 times by the end of 2026.
More to come…
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