The Body Shop shouldn’t have failed
Pedestrians walk past a shuttered The Body Shop store Chicago, Illinois, US. Photo: AFP
We are in an era of brand activism and conscious consumerism. More than 70 per cent of consumers expect brands to publicly stand for sociopolitical issues.In this climate, The Body Shop – promoted as a global beacon of ethical retailing – shouldn’t have failed. However, in February, it entered administration in the United Kingdom. The...